Remove 2018 Remove B2C Remove Cost Remove Customer
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Is the Lean Startup concept of MVP dead?

VC Cafe

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Cash (alone) isn’t king.

Lean 214
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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

Conduct Cost-Benefit Analyses. As they prepare to roll out their AI solutions, corporate leadership teams must be sure to conduct careful cost-benefit analyses. For example, one of Amazon’s top cultural beliefs — what the e-commerce giant refers to as Leadership Principles — is “Customer Obsession.”

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. They also come with higher costs and LinkedIn-specific platform limitations. An eMarketer study estimated that, in 2018, 25% of U.S. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Freemium and free-trial strategies can reduce customer action costs (CACs). Why product-led strategies work for SaaS companies.

Customer 119
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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets.

B2B 134
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How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. But alongside the explosive growth of online selling, customer expectations have also soared. Late or missing deliveries drive B2C customers to competitors. The key here is to be transparent with your customers.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. Image source ). Image source ). Opportunity.

Demand 101