Mixpanel vs. Google Analytics: The 2018 Guide
ConversionXL
SEPTEMBER 13, 2018
Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) We don’t know the impact of each marketing channel.”. Cross-channel attribution extends beyond first and last clicks.
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