2018 Campaign Media Viral 
ConversionXL
SEPTEMBER 13, 2018
Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Google Analytics excels at revealing your traffic sources.
ConversionXL
MARCH 6, 2019
An eMarketer study estimated that, in 2018, 25% of U.S. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Image source ).
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ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.
Startup Professionals Musings
OCTOBER 2, 2018
Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Content that works should be relentlessly repurposed, from web site to social media, events, etc.
crowdSPRING Blog
MAY 9, 2018
You can use your social media presence to put a call out for comments. Use your social media connections to find your core market, and direct your attention their way. You can read more about this in Biggest Product Packaging Design Trends In 2018. Build your social media presence to support your product.
ConversionXL
SEPTEMBER 2, 2019
However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing, and how they are sharing it. For more social media marketing don’ts, check out the biggest social media fails from 2018.
ConversionXL
DECEMBER 11, 2018
Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018. Believe in something.
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