Remove 2020 Remove Audience Remove Campaign Remove Engineer
article thumbnail

8 Construction Industry Digital Marketing Trends to Leverage in 2020

Up and Running

Email campaigns are a highly efficient tool for staying connected with current clients and potential leads. Content marketing is the use of content to promote your brand and build trust between you and your audience. While most businesses opt for content like articles and infographics, any form can be impactful. .

Marketing 147
article thumbnail

Digital Marketing Trends to Help You Grow Your Restaurant

The Startup Magazine

Bluetooth, RFID, and GPS technologies pick up when people in your target audience are within a specified radius of your premises. TikTok usage shot up in 2020, as did live viewings on Facebook and other social media sites. It allows you to target new audiences economically.

Marketing 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Reasons Why Your SEO Campaign Might Not Yield Results

The Startup Magazine

Search engine marketing, or SEO, has become a celebrated marketing technique for small businesses to grow and reach their customers. In fact, the cumulative SEO spending is forecasted to hit $80 billion by 2020. Keywords are one of the major building blocks of a successful SEO campaign. Read on to learn more. But, not so fast.

SEO 67
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
article thumbnail

Facebook A/B Testing For Ads In 2020

YoungUpstarts

Define the Campaign. First off, a campaign should have a single goal. Audience A + Audience B. Next, you segment your audience into two groups. A well-structured and organized campaign test has the best chance of producing what you’re after – quality insights. Prioritize High Impact Campaign Variables.

Utah 246
article thumbnail

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. UGC also soared in the first quarter of 2020, amid the global pandemic that disrupted our lives. It is currently the leading social media platform.

article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. They got an ROI of $2 on every $1 spent. Why such a poor return?