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Predictions for 2020 and the decade ahead

Eric Friedman

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. 8/ Deep Fakes become a huge problem for the 2020 elections. Happy 2020!

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.

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SXSW Pitch Finalist: Sapient

Austin Startup

Sapient’s Sam Parks and Martin Koch have developed a smart outlet system for commercial deployment The Forrest Four-Cast: January 28, 2020 If Sam Parks , CEO and co-founder of Sapient Industries , weren’t working for his startup, he’d be working as a scientist, using his background in nanotechnology as an applied physicist.

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SXSW Pitch Finalist: Votem

Austin Startup

Pete Martin , founder of CEO of Votem , and classic rock drummer The Forrest Four-Cast: February 20, 2020 Paging Iowa elections officials! One of 50 finalists for SXSW Pitch 2020 , Votem is a revolutionary election management company that aims to give democracy back to the people. What is your top goal for Votem for 2020?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

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SXSW Pitch Finalist: LexSet

Austin Startup

The LexSet Co-Founders (left to right) CEO Francis Bitonti , President Leslie Oliver Karpas , and COO Azam Khan won $250,000 in Verizon’s Built on 5G Challenge The Forrest Four-Cast: March 3, 2020 LexSet serves AI engineers, especially those with limited resources, with a better way to annotate photos.

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SXSW Pitch Finalist: Passbase

Austin Startup

Passbase Co-Founders: Felix Gerlach , Mathias Klenk and Dave McGibbon The Forrest Four-Cast: February 26, 2020 Passbase is tackling a huge and essential challenge: how to build a secure, private, and convenient digital world. What is your top goal for Passbase for 2020? What is the most overhyped tech trend of 2020?