Remove 2020 Remove Channel Remove Metrics Remove Retention
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Product development. Partnerships.

Marketing 115
article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

billion in ad revenue in 2020. As with most platforms, there are metrics that matter, and vanity metrics. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Both metrics represent high engagement.

Analytics 134
article thumbnail

How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). Lowering your customer acquisition costs (CAC).

Metadata 121
article thumbnail

Customer Success Metrics: More Than A Number

YoungUpstarts

SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. Studies show that companies who see a 5 percent increase in customer retention can see a 25 percent or more increase in revenue. The result?

Metrics 120
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time.

article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157