article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Product development. Partnerships.

Marketing 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

billion in ad revenue in 2020. As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube generated $19.77

Analytics 134
article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If audience building is a priority, email subscribers should be an important metric.

article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129
article thumbnail

Customer Success Metrics: More Than A Number

YoungUpstarts

SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. A personalized approach to success metrics helps you to drive meaningful results for your customers and, in turn, benefits your business’s growth in the long run.

Metrics 120
article thumbnail

10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. In addition, consider shifting your metrics to engagement as opposed to conversions. Foster transparency. Modify your ad strategy.

Marketing 171