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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. And while this was a good start, a significant position of these companies were early-stage startups. Let’s dive in.

B2B 150
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Why Defense Could Now Be a Market for Startups

Steve Blank

The military awarded $445 billion in contracts in 2020. To attract interest the Defense Department is handing out unprecedented numbers of small contracts and in 2020 seeded 1,635 firms with more than $1.5 billion in early funding. Dozens of outreach programs across the military now offer quick revenue to early-stage companies.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

Some five years into an early stage technology company, I found myself, an experienced technology manager, as a CEO in search of competent manufacturing. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine. Thanks Pamela. Where is the innovation workforce? –

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. To become and remain competitive, you need both brand marketing and product marketing at each stage of your company’s development.

Marketing 110
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State of VC 2.0

View from Seed

For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. Early-stage valuations are up 70%, and late-stage valuations are up 103% (source Pitchbook ). The chart below illustrates this, with the black vertical line representing the average VC return. Source: AngelList.

Valuation 319
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State of VC 2.0

View from Seed

For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. Early-stage valuations are up 70%, and late-stage valuations are up 103% (source Pitchbook ). The chart below illustrates this, with the black vertical line representing the average VC return. Source: AngelList.

Valuation 295
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Fundraising: Don’t Waste Time Convincing Skeptics

Austin Startup

The phrase, “missionaries, not mercenaries,” applies just as equally to early-stage investors as employees. The product is a complex AI service in an industry vertical that is large and growing fast. Didn’t make sense to him that the industry vertical had revenue anywhere near their forecast.