Remove Acquisition Remove Advertising Remove Aggregator Remove Differentiation
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. Advertising can be seen as an insurance. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94
article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Startups in this category have the know how, mindset, confidence and product differentiation to address the global market from day one. Singapore ) where if you become No.1 Global from day one (GD1).

Singapore 178
article thumbnail

Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. aggregates resources from all the VCs. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.” AskAnything.VC

article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93
article thumbnail

2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Aggregate costs and results in a tool like Google Data Studio or BigQuery.

Analytics 118