Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition.

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. Long-term stability requires revenue growth and profit.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

JUNE 26, 2016

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Long-term stability requires revenue growth and profit.

Revenue 145

Revenue Valuation Startup Viral 145

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. We call it an MVP tree.

Product 436

Product Viral Channel San Francisco 436

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Paid media is advertising while Earned is how brands affect their public equity through the independent news cycle (e.g.

Social Media 60

Social Media Media Viral Channel 60

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Same thing for engagement, as well. Brian : There’s a couple things about this, though.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Example: wechat in China.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years.

Metrics 88

Metrics San Francisco Lean Viral 88

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. The same report found that less than 7% of SaaS companies achieve 10K users… ever.

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51