ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). For example, you may run the same ad on both Instagram and TikTok to measure which platform performs best in lead acquisition. Both are critical. Set your sights on Google’s Popular Products.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Re-investing profits to grow the business is organic growth.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Re-investing profits to grow the business is organic growth.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Watch that patent provide a real barrier to competitive entry.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. The goal here is to provide integrated and seamless customer-support across all touch-points, from reach, acquisition, conversion, to after-sales customer service, customer loyalty to customer advocacy. #5 5 Integrate with social advertising and technologies.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JANUARY 14, 2022

Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more. Because of this, we couldn’t compete directly with them on the paid acquisition front using the resources available to us at the time. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

NOVEMBER 25, 2020

For viral growth, you want most of your traffic coming from “Browse features,” which consist of YouTube’s home screen, subscriptions, and other browsing features. Advertising. In most cases, you’ll want to turn on advertisements for your videos. So what does it take to make sure your advertisements are profitable?

Channel 129

Channel Metrics Algorithm Video 129

crowdSPRING Blog

OCTOBER 14, 2010

Acquisitions: Pulling Back the Covers – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 40 Creative Advertisement for Inspiration – [link]. Internet Advertising Hits New Revenue Record – [link]. Crowdsourcing Effective Advertising – [link].

Social Media 90

Social Media Small Business Design Media 90

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. This channel is also quite fast because it’s easy to test ­­ just make sure you have someone who has experience dealing with online advertising platforms. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Steve Blank

APRIL 20, 2021

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Today’s brands need to attract new customers using their reputations, rather than via traditional advertising methods such as television, radio, and billboards. of consumers.

Reputation 168

Reputation Management Australia Boston 168

View from Seed

MARCH 22, 2016

Reporters aren’t here to advertise for you. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. Here three things that never work. Your product launch. You did it! Start the presses! …

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

MARCH 6, 2019

Video content allows advertisers to tell a more complex story than text or images alone. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 74

Marketing Differentiation B2C PR 74

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. year pay-back period.

Business Model 335

Business Model .Net Revenue IPO 335

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. link] leehower. It was a pretty good valuation for the time.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

crowdSPRING Blog

MARCH 16, 2012

Secrets of the acquisition process from EA and Zynga – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. Now what could go wrong with Silicon Valley – [link]. Hiring of Kevin Rose by Google sends all the wrong signals to Silicon Valley – [link].

Social Media 94

Social Media Small Business Design Media 94

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. Re-investing profits to grow the business is organic growth.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Customer Acquisition.

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

Startup Professionals Musings

JUNE 26, 2016

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Re-investing profits to grow the business is organic growth.

Revenue 145

Revenue Valuation Startup Viral 145

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

This essentially takes paid-advertising and almost all other forms of marketing off the table for driving growth in a freemium business, unless you’re willing to take big losses to get things rolling. It also means you essentially have to build a viral product, because you can’t afford advertising.

Marketing 318

Marketing Viral Campaign Business Model 318

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. A spike in the amount of data needed to be stored has also necessitated the acquisition of more servers. Photo Credit: Scott Winstead. My number one goal for 2022 is to increase media coverage.

Entrepreneur 113

Entrepreneur Affiliate Green Cloud 113

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Professionals Musings

APRIL 2, 2016

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Watch that patent provide a real barrier to competitive entry.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Reply Marco , on October 7, 2010 at 1:38 pm Said: Hi Steve, thanks for the awesome post, but, what was question #4? Keep teaching!

Customer Development 226

Customer Development Web Developer Customer 226

Startup Professionals Musings

JANUARY 16, 2015

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Watch that patent provide a real barrier to competitive entry.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

Austin Startup

FEBRUARY 9, 2019

and today Bazaarvoice has a broad Conversations platform, network solutions (like Bazaarvoice Connections), analytics (Bazaarvoice Intelligence), and now advertising for the network with the acquisition of Longboard Media. He lives in Los Angeles now and is pursuing his dream of being a producer. but don’t watch this with your kids! ).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

thebarefootvc

MAY 20, 2013

Given that Tumblr is a VC backed company, the two options for exit were IPO or acquisition. Tumblr simultaneously provided a decentralized and centralized mode of creation and consumption (and sharing, which added to its viral growth). Why did it have to happen? Theoretically, this is a great combination.

IPO 87

IPO Venture Capital Curation Acquisition 87

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

OCTOBER 12, 2015

Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. Therefore, focusing your efforts on retention optimization instead of acquisition optimization will yield a higher ROI. (No, it’s not just for recurring billing models.).

Retention 48

Retention Conversion Acquisition Social Media 48

Sophia Perl of Wisdom

AUGUST 27, 2011

Since this was in other countries, their customer acquisition costs were much cheaper than the US. You can get more sign-ups using viral techniques. After establishing a foreign user base, the the dating website came to the US. I’m going to have to try this one day.

EC2 53

EC2 Social Network Distribution Demand 53