David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What would be the future of Adwords marketers with not provided searched query ? But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. Earn more affection. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

JULY 31, 2019

This is never going to be just a one-off acquisition of a set of skills, you are going to have to evolve with the media and that evolution is going to be rapid and it’s going to be diverse, so you had better get used to it. Aggregate or Affiliate marketing. Converting visits to your site into sales.

Customer 133

Customer Product Social Media eCommerce 133

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. It’s similar to the Outbrain example above and any search engine marketing example. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Oh and don't forget rule #1 above.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

Vice versa conversion rate could be down but if you have done a good job of acquisition (relevant traffic) then AOV will save your butt when your boss yells at you ("Please Mr. Brent stop freaking out, look the average basket size went up 75%!"). 6: Share of Search. So measure Share of Search. Here's Hitwise.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. New, when products are so cutting-edge that few people know they exist, let alone that they should search for them.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The exemption is of course a problem that’s extremely difficult to solve but everyone knows about – like web search (Google).

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

practicetrumpstheory.com

JULY 14, 2010

So both Acquisition and Referral can be tabled for now. Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11: That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!), Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. affiliate and referral marketing on the web.

Software Review 53

Software Review Technical Review Startup 53