Remove Acquisition Remove Affiliate Remove Aggregator Remove Social Media
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How To Make Your Products More Accessible To Online Customers

YoungUpstarts

Getting customers to your site through social media. Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. Capture leads on social media – Create a contact form or email subscriber form. Aggregate or Affiliate marketing.

Customer 133
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Tag your Social campaigns. That is so cool. Tag your Bing campaigns. You do too. #3.

Channel 161
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Earn more affection.

Analytics 131
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Not All Traffic Is Created Equal

www.pakman.com

In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content. Social media properties building traffic around informational or transactional content will be significantly more valuable than topical ones in this forthcoming period.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.