Acquisition Affiliate Analytics SEM 
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Those two things together would lower your acquisition costs nearly in half to $6.11. How many adds came through organic SEO?
This is going to be BIG.
FEBRUARY 26, 2010
Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.
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Seeing Both Sides
FEBRUARY 25, 2016
The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.
Seeing Both Sides
FEBRUARY 25, 2016
The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.
Occam's Razor
JULY 1, 2008
This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).
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