SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product.

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Not Acquisition – Behavior – Conversions. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. But we don’t have to be. What is Call Tracking. image source. Case Studies. #

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MAY 30, 2017

But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. How to Spot Trouble Areas in Your Google Analytics Funnel. Image Source.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success. PS: Couple other related posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies. For your Search campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. To know whether a sudden change is expected or potentially fraudulent, you must regularly audit your analytics and ad performance. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Because you believe that the Web is essentially TV? Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 14, 2021

While there are many ranking factors that search engines use, algorithms naturally take note of how often certain words and phrases appear across the web, and because the algorithms are advanced, they also count how many times this term appears in all of the search results in comparison with other terms. Enhanced keywords research.

SEO 140

SEO Marketing Algorithm Search 140

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Software By Rob

OCTOBER 22, 2009

If you’re affiliated with a group in California who might be interested in a free speaker, please drop me a line. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. October 22nd, 2009 | Cool News, Links & Reviews Building your startup? at 5:05 pm [.]

Software Review 37

Software Review San Francisco Technical Review Fresno 37

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. If you want to learn more about controlled experiments, and see more examples and a case study, please jump to Chapter 7 and page number 205 in your copy of Web Analytics 2.0. We have to do Search Engine Optimization. What's that?

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. Beyond the standard tactical stuff like number of emails sent etc.,

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. You'll work with your acquisition team or your finance team to get the cost data.

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. You can empathize.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. In both cases, however, video is used as part of a wider Rule of Thirds strategy that includes links to web content, shared insights from the community, and personal stories.

Marketing 134

Marketing Audience Social Media Algorithm 134

Feld Thoughts

JUNE 27, 2012

The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. My partner Seth Levine sits on the board and wrote about his view of LinkSmart.

Web 130

Web Stealth SEO HTML 130

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. I talked about some of the decks I had made, the cards I was playing, and it was me geeking out in a web-based format. This was before Facebook or anything like that.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. That might mean AdWords, tradeshows , give-aways, coupons, affiliate programs, or anything!

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. 5 : Understand exactly what the acquisition strategy of your website / company is. It is rather sub optimal.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

OCTOBER 10, 2011

Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes. Four Metrics That Rock.

Social Media 165

Social Media Metrics Conversion Media 165

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Many of the growth hacking descriptions on the Web are unnecessarily restrictive. In this way, a growth hacker needs to be as creative as she is analytical. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165