Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

OCTOBER 19, 2021

For inspiration, here are the ten most common goals according to Hootsuite research: To ensure your goals lead to real results, use a goal-setting framework like S.M.A.R.T., Note: We recommend that group admins share any commercial or business affiliations in the group, as well as updating the group if affiliations change.

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Not Acquisition – Behavior – Conversions. As analysts we have an out-sized obsession with Acquisition and with Outcomes. In your Acquisition folder in GA there is a Behavior report.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

www.vccafe.com

MARCH 11, 2013

Express : Express is built on NodeJS framework. Web frameworks. Zend Framework (PHP). great web customer acquisition tutorials. affiliate and referral marketing on the web. open source framework for Ruby. a PHP open source framework. high-level Python framework. Did I mention itâ??s But thatâ??s

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

AUGUST 9, 2016

I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. At the moment you will have to go to the Acquisition folder, and at the very minimum look through all these reports to pick out the best bits… That's a lot of stuff, right? Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. The multi-channel strategy you are executing is unique. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60