Acquisition Affiliate Retention Sales 
Up and Running
FEBRUARY 18, 2021
Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.
ConversionXL
FEBRUARY 3, 2022
Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
NOVEMBER 22, 2022
Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.
ConversionXL
MAY 27, 2022
Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. The metrics.
ConversionXL
FEBRUARY 12, 2019
In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales.
ConversionXL
NOVEMBER 23, 2022
A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many through affiliate deals? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. How many adds came through organic SEO? lowering $1.50
Expert insights. Personalized for you.
127 
Let's personalize your content