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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. And who does not love Organic?

Analytics 133
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Tips for Success via Business Crowdfunding

Hearpreneur

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Keeps Your Audience Warmed Up. Consider this blog post (we’ll walk it back to email in a second). How are you reading it right now? Joseph, I would be curious to know what service Patrick is using too.

Email 54
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Not All Traffic Is Created Equal

www.pakman.com

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) Andres Moran.