How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.
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