Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Startup Lessons Learned

AUGUST 24, 2009

There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. We have to look at fundamental business questions right from the start: what is the right audience? What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

AUGUST 20, 2009

Even though out product is targeted to a niche audience(female in our case) and have many unique features for niche audience. They see the big “Write Once, Publish Everywhere&# and immediately think “this is ping.fm or posterous, but you have to pay for it&#. How should one position the product in this case ?

Silicon Valley 197

Silicon Valley Startup RSS Customer Development 197

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Click maps show you a heat map comprised of aggregated click data. Click Maps. Image Source). Attention maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Keeps Your Audience Warmed Up. Consider this blog post (we’ll walk it back to email in a second). How are you reading it right now? I personally think that one is poorly sourced industry lore.

Email 54

Email Software Review Software Campaign 54

Austin Startup

FEBRUARY 12, 2020

One of the 50 finalists for SXSW Pitch 2020 , Graham will pitch Renzoe in the category Consumer Technology & CPG (9:30 am to 10:30 am Sunday, March 15) before a live audience and a panel of expert judges. There’s nothing quite like exploring a culture through its buildings and aggregates of man-made structures.

Architecture 62

Architecture Los Angeles Austin Angel Investor 62

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses. Highly different context. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

JANUARY 14, 2016

Each app in each vertical is a world of its own. After all, segmenting “high income users who added at least two kids products worth at least $20 to the cart” instead of ‘shoppers who added a product to cart” gives you far greater flexibility and knowledge of your audience. Stage 1: Which In-App Events Correlate With Your Goals?

Mobile 48

Mobile Conversion Retention Campaign 48

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. I was about to become the first person in America to sell condom key chains. Post-Mortem Title : Why Wesabe Lost to Mint. Company : Wesabe.

Software Review 79

Software Review Startup Technical Review Vesting 79

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing. Cities are now becoming vertical again.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60

abovethecrowd.com

NOVEMBER 14, 2017

Our firm has had the good fortune to invest in many two-sided networks that used information aggregation, supplier aggregation, and user generated content to attract and inform consumers and resultantly disrupt and change different industries. What got you interested and how have you been studying the system? Bill Gurley : Great.

Singapore 43

Singapore Government Silicon Valley Software Review 43