Acquisition Aggregator Customer Vertical 
David Teten
APRIL 1, 2021
Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. aggregates resources from all the VCs. Customer Development.
ConversionXL
APRIL 18, 2019
Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. Customers use search engines from initial consideration through the purchase—and past it. A manual process works. The lesson?
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Steve Blank
SEPTEMBER 14, 2009
In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers. They taught you about customers, markets and profits.
Both Sides of the Table
APRIL 10, 2010
In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.
ConversionXL
AUGUST 19, 2016
From here, you can run tests and use those results to strategize the best solutions for your customers. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). Aggregate Audience Data.
Austin Startup
APRIL 25, 2017
It’s seems very likely that the growth in time spent in app per user was driven not by the early majority, but by the late majority and laggards (see below chart below from the famous book Crossing the Chasm about how to think about which customers are adopting a given product). 2 years ago my grandmother didn’t have Facebook.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.
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