Acquisition Aggregator Europe Sales 
ConversionXL
JUNE 19, 2018
brough together 180 marketing and optimization people all over Europe. The growth system is broken: product, marketing and sales are siloed. Sales compensation is a rule. Aggregate data is crap as it hides the gold inside the segments. Acquisition. Map out the sales narrative. That’s a problem.
VC Cafe
APRIL 8, 2010
The most noteworthy M&A deals of 2009 were Siemens’ $418 million acquisition of Solel; Medtronic’s acquisition of Ventor, estimated at $325 million; and IBM’s $225 million acquisition of Guardium. Ratiopharm, a privately-owned subsidiary of German holding company VEM, was founded in 1973 and has annual sales of about $8.6
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Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Europe Consumer. (1).
Lightspeed Venture Partners
DECEMBER 3, 2010
The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. We got everything from price comparison engines to aggregated user reviews to one-click checkout. You want shopping to be fun.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency.
Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!").
ConversionXL
AUGUST 21, 2014
Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Before 2007, O2 Ireland, part of Telefonica Europe , had a ton of disparate data and very little insight as to what it all meant.
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