Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists.
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