Conversion Rate Formulas to Accurately Calculate Growth
ConversionXL
JULY 8, 2021
For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic. What’s our CPA? What’s our CPC?
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