YoungUpstarts

MAY 17, 2017

Web traffic. CPC and CPA of social media ads. Google Analytics provides an impressive tool to track your website visits and blog sessions. Conversion rate. For B2C your metrics are: Signups. Track everything. This is where you pivot your efforts depending upon your results.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. These are the two components of Customer Lifetime Value.

CPA 69

CPA Analytics Viral Small Business 69

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CPA Definition : CPA is "Cost per Acquisition." If its too low, then youre not making enough profit. Too high, then youre not spending enough on marketing."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CPA Definition : CPA is "Cost per Acquisition." If its too low, then youre not making enough profit. Too high, then youre not spending enough on marketing."

Metrics 58

Metrics CPA Illinois Acquisition 58

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Here is a example.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

APRIL 5, 2010

A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Lovely, warm hugs and smiles for them.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And many others.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. This rule actually comes from my second book, Web Analytics 2.0.

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Duct Tape Marketing

NOVEMBER 26, 2015

From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. Are many landing on a web page but not completing the needed form? You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more. Cost Per Acquisition. Lifetime Value.

Metrics 28

Metrics Customer Acquisition CPA 28

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. My goal is to get you promoted, you are going to love it. Please do sign up. So, what's a KPI?

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

APRIL 6, 2016

Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. Still, because of modern web design trends, most sites have done away with underlines despite data saying users click less and take more time to click. Day 3 – Analytics, Personalization and Retention. What Instead?

Retention 48

Retention Algorithm Software Review Conversion 48