Acquisition B2B Operations Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It’s been the industry’s go-to resource for 15 years, covering every imaginable nuance of call-center operations in a staggering level of detail.
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Version One Ventures
SEPTEMBER 17, 2013
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Selling to many in the enterprise typically involves selling either to SMBs (where the owner/operator makes the decision on their own) or selling directly to end users (employees) in the organization. Sell to few”: Traditional enterprise sales.
ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. Most B2B buyers know this. Choose to expand vertically or horizontally. Why—or why not—pivot your agency service offering? Image source ).
ConversionXL
OCTOBER 25, 2018
It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.
ConversionXL
APRIL 7, 2021
If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.
David Teten
AUGUST 19, 2019
Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. The average monthly operating expenses is $70,335. 30% have been operated by females, 70% have been operated by males. 40% have been operated by “visible minorities”, 60% have been operated by “non-visible minorities”.
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