ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. A more complex sales cycle. B2B sales cycles can last for months, even more than a year.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Image source ).

Video 129

Video B2B Technical Review Campaign 129

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2. So how should you use this ratio?

Software Review 48

Software Review North America Europe Metrics 48