Acquisition B2C Management PPC 
ConversionXL
NOVEMBER 22, 2022
Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.
ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.
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ConversionXL
FEBRUARY 3, 2017
Affiliate networks take a lot of the administrative and logistics work out of managing an affiliate program. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels? Image Source.
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. And they’ve managed to fit in compelling CTAs along the way. .
Occam's Razor
JULY 22, 2013
If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Is it our people? What is it?
Occam's Razor
FEBRUARY 20, 2012
Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Competition (who comes up first consistently, ppc and organic).
ConversionXL
JULY 9, 2015
Manager, IT, Marketing) that is converting at a much higher rate? If you aren’t building landing pages for each, you are missing out on an opportunity to increase your conversions from the outset, as well as make tracking more manageable. What demographics data can you extrapolate from your paying users? How did you find us?)
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