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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations. PPC – 29.88%. Image Source. What is your volume potential?

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Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. What industry are you operating in?

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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. Third is the execution of the specific tactics to support the strategy. And fourth? Simple right? Why, you ask?

Metrics 48
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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. I was a Ph.D.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142