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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Great talks.

B2B 94
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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This will boost your open rates and your conversions. Image Source.

Email 95
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The Definitive Guide to Video Prospecting

ConversionXL

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. that will be the perfect target audience for your prospecting campaign. To summarize, both of these approaches to sales have a role to play.

Video 141
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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Lead nurturing, not increased lead acquisition at all costs. Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. The solution? In fact, that is its strength.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Pro Tip – Higher clickthroughs are a definite sign of engagement.