Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Which social media post was this link a part of? What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Focus on optimizing your Cost per Acquisition (CPA). In other words: Evolution.

Analytics 165

Analytics Marketing Channel Metrics 165

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Another tip. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Search engine optimisation is the process of enhancing a website’s visibility in SERPs. You should hire the best SEO Company for better search engine optimisation.

Channel 158

Channel Social Media Marketing PPC 158

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. CPA / Sub-Affiliate. How can we scale up?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 26, 2008

The first time I logged into a CI tool and looked at our "share of search" I was dumb founded. We had 6% share of all the searches coming under that key phrase and, this made me cry, the top five sites that were getting traffic for "our" keyword were ones we had never heard of! Bunch of traffic too. See what I mean?

Management 68

Management Analytics San Diego Web 68

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign. Let's go. Stay with me.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 6, 2016

Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Fix churn before acquisition – it will flatline growth. You have three parameters: medium, source, campaign name. Personalizing when the first land for better acquisition.

Retention 48

Retention Algorithm Software Review Conversion 48