ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Differentiating our product.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? Active campaigning works. If you want more product adoption, market to your user base. . Acquisition. Evidence-based customer-centric product development. Your customers are ready for the future of commerce.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. Of course, none of that matters if you can’t push your product past the Introduction phase. The Introduction stage is when the product first comes to market. How are you positioning your product?

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. I’m used to my six-month, by-month campaign. The other one I’ll share with you, John, is just because acquisitions are huge in this whole thing, and we cover aero electronics in the book. That’s what we’re going to do. And now what are we?

Cost 36

Cost Marketing Audience Media 36

Software By Rob

AUGUST 18, 2010

But a more important question to which I don’t have a good answer is whether the Free/Premium strategy leads to better or worse product development. If you offer a product for free you get more users and more feedback on your product. Do you need to differentiate more? But is it the right data?

Software Review 78

Software Review Software Revenue Cofounder 78

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93