Both Sides of the Table
AUGUST 11, 2021
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
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Both Sides of the Table
JANUARY 11, 2014
” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Those two things together would lower your acquisition costs nearly in half to $6.11. lowering $1.50
Both Sides of the Table
AUGUST 3, 2010
500k had come through the last acquisition. For some reason the industry of bankers who try to buy or sell businesses work in what is called the “M&A (mergers & acquisitions) Industry.&# I’ve never understood this. There’s really no such thing as a merger – only acquisitions. million uniques.
Both Sides of the Table
SEPTEMBER 19, 2011
Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. new arrivals plus library versus just library) or even create channels (i.e.
Both Sides of the Table
APRIL 10, 2010
I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. So how does this all relate to the upcoming Twitter Chirp conference next week?
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