ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.).

Video 129

Video B2B Technical Review Campaign 129

Up and Running

JULY 26, 2016

See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels? If non-web, build demand creation budget and forecast.

Wiki 316

Wiki Lean Management Business Model 316

VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. This is a little harder to do for channel sales, but still extremely valuable. Example of a bad Board Meeting Here is an example of a bad board meeting, which happens far more frequently than you might imagine. Good board members want to know two things: Why that happened?

Metrics 55

Metrics Design Entrepreneur Startup 55

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137