ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94

B2B Marketing Curation PPC 94

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Improve the efficacy of your email marketing by analysing metrics like open and click rates and conversions.

Channel 130

Channel Social Media Marketing PPC 130

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Acquisition is everything we do to attract traffic. many teams for acquisition. Two things I love a lot: 1.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. Don't do paid search. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes! Channel Contribution: Assists AND Last-Click Impact.

Metrics 147

Metrics Analytics Channel eCommerce 147

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Distribution Hacks.

API 167

API Viral Startup Retention 167

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) And unlike all others, this channel has the word social in it! That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. There’s lot of overlap, but what it comes down to is metrics and goals. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Channels where they should exist but don't.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., ” So how do you figure out which tools you’ll need?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? You can spend on as a risk without putting you outside of the metric. And automated marketing tools allow, have you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages.

CPA 73

CPA Technical Review Revenue Forecast 73

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

OnlyOnce

JULY 9, 2013

The book is part of the Startup Revolution series that Brad has been working on for a couple years now, including Do More (Even) Faster , Venture Deals , Startup Communities , and Startup Life (with two more to come, Startup Boards and Startup Metrics). Writing a book is a LOT harder than I expected!

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. So that was the key thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " And many more.

Analytics 138

Analytics Metrics Web Framework 138

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97