Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Because of this, hidden channels are often overlooked. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes! Channel Contribution: Assists AND Last-Click Impact.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. What consideration state might someone be in? ADD TO BAG. Outstanding.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. In AdWords, you get: Access to your Analytics Goals and eCcommerce Transactions to use as conversion metrics.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. So, the channel selection (vs. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. That website gave me money to play with.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 95

eCommerce Mobile Conversion Design 95

Occam's Razor

MARCH 7, 2016

While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. Of course, measure that using the four best social media metrics !) Bounce rate is a metric.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. Bethnal Green Ventures. green tech. Roku Channel Store. Virgin Green Fund. SEO and Analytics Tutorials. read this before you spend time elsewhere. worth reading as well. Analytics review â?? Beeologics.

Software Review 53

Software Review Technical Review Startup 53