Software By Rob

FEBRUARY 2, 2012

This is part 2 in a series covering my acquisition of HitTail ; part 1 went to the top of Hacker News last week and I have a slew of questions from that discussion that I will answer next week. You’ll also have some marketing channels that are bringing in new customers for less than they pay you during their time as a customer.

Acquisition 53

Acquisition Software Review Technical Review Due Diligence 53

Startup Professionals Musings

JUNE 14, 2020

The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data. Many entrepreneurs feel that investor money is all green, and thus the same. Dress to impress and be credible to investors. The value of an investor goes far beyond cash.

Angel Investor 317

Angel Investor Due Diligence Silicon Valley Green 317

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Because of this, hidden channels are often overlooked. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

NOVEMBER 24, 2021

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. Image source.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Take the subset of metrics that actively drive action, and change the font color for them to green in the Impact Matrix. Share the results of your assessment, the green and black reflection of the current reality, with the entire company.

Analytics 93

Analytics Framework Metrics Algorithm 93

venturebeat.com

JULY 12, 2012

Acquisition. Additionally, he’s looking for companies that have a long-term potential to be Microsoft partners or acquisitions. It was fiercely independent, and was, until its HP acquisition, one of the few PC makers still assembling computers in North America. From $1.5B Editor’s picks. Featured stories. Enterprise.

Detroit 69

Detroit Incubator Technical Review Venture Capital 69

Duct Tape Marketing

MAY 9, 2024

So I mean, the idea of the book was to try to find what are the fundamental principles for getting better for improvement for skill acquisition that we've learned from cognitive science. But I think it was a story that when I first heard it, this, I heard this from John Green, he was the YouTuber. So you want to start there?

Video 57

Video Artificial Inteligence Framework Canada 57

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. You see sustainability of farms as a key attribute in The Bouqs or Green & Blacks chocolate. Get Physical!

Curation 296

Curation Los Angeles Differentiation Channel 296

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The more this value exceeds 1, the more this channel functioned in an assist role. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., This means more people behind a screen, which means more opportunity across distribution channels. but polls and surveys are obvious choices, too. Accepting that is key. are moot.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

OCTOBER 15, 2012

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). With books, just 14% of the people used both online and offline channels.

Global 136

Global Czech Republic Russia Norway 136

Startup Professionals Musings

JUNE 11, 2016

The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data. Many entrepreneurs feel that investor money is all green, and thus the same. Dress to impress and be credible to investors. The value of an investor goes far beyond cash.

Founder 120

Founder Angel Investor Due Diligence Silicon Valley 120

Startup Professionals Musings

JUNE 10, 2015

The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data. Many entrepreneurs feel that investor money is all green, and thus the same. Dress to impress and be credible to investors. The value of an investor goes far beyond cash.

Entrepreneur 120

Entrepreneur Angel Investor Due Diligence Silicon Valley 120

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes! Channel Contribution: Assists AND Last-Click Impact.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Getty is the fourth green line. In our scenario there are two types of CI analysis. So we are dead last. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!). Orange or Ms.

Analytics 145

Analytics Green Metrics Web 145

YoungUpstarts

JUNE 21, 2015

In addition to scheduling tweets, Facebook updates, and Instagram posts regularly, and to using other channels like Pinterest, Tumblr, Vine, and Periscope, small businesses can wake up every morning with the intent of leveraging the power of pop culture and social media. One way to do this is to offer a scaled membership program.

Small Business 100

Small Business Social Media Affiliate Curation 100

Occam's Razor

JANUARY 31, 2017

It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above. They just seem to be different. Why have the fragmented view?

Audience 60

Audience Analytics Green Metrics 60

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 36

Cost Marketing Audience Media 36

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. Here is a simple example: You are the Acquisition manager for a company called Omniture. People familiar with your brand. Don't be that person. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

ReadWriteStart

DECEMBER 16, 2010

However, Deborah is looking for ways to sell her low carbon footprint green house technology to producers, and is in conversations with producers in Senegal and India. At this point, he can grow organically and leverage channel partners and other creative modes of non-equity financing and preserve equity as much as possible.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

Transformify

DECEMBER 7, 2019

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. In this case, the clients are expected to attract applicants via their own channels and use the ATS to solely manage the talent acquisition process.

Hiring 95

Hiring Syndicate Syndication Social Media 95

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., And you also have, perhaps more useful, the industry wide acquisition strategy distribution. Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. In Analytics, you get: Enhanced and more accurate Multi-channel Funnel data.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. So, the channel selection (vs. As you complete each, you receive a green check and your progress bar fills up. Onboarding is about retention, not acquisition. So, what does that mean? Facebook, for example) is strategic.

Mobile 48

Mobile Retention Email Software Review 48

Diego Basch

AUGUST 12, 2012

I broadcast a question or a thought whenever I feel like it, and it has become one of the main channels I use to exercise free speech. However, the quality of the service had degraded noticeably after the Twitter acquisition (e.g. In other words, we are Digital Soylent Green. Twitter is a service that I use perhaps too much.

Product 66

Product Customer Stock Green 66

Occam's Razor

MARCH 7, 2016

While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. That is less people than are sitting around you as you read this post. Competitive Intelligence.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 100

eCommerce Mobile Conversion Design 100

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. Bethnal Green Ventures. green tech. Roku Channel Store. Virgin Green Fund. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Google Analytics â??

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 26, 2021

If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions. The light can be green, yellow, or red. When the light is green, the relationship is good.

Startup 36

Startup Equity Early Stage Green 36

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. People like live chat ( highest satisfaction rating among support channels ). Increased word of mouth referrals.

eCommerce 95

eCommerce Mobile Conversion Design 95

Both Sides of the Table

MARCH 11, 2011

IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion. The Wedding Channel. If there was, they would green light the project and if not they were likely to shut it down & move on to the next project unless the team was super passionate about continuing.

Product 350

Product Tuvalu Dilution Incubator 350

Hearpreneur

MAY 9, 2018

My business specializes in helping coaches and consultants upgrade and automate their client acquisition process, so that they can spend their time focusing on what they do best – helping their clients. Hence, it naturally made sense for me to include client acquisition in my business name. 8- From our tagline.

Naming 88

Naming Entrepreneur Vermont PR 88

ConversionXL

MAY 31, 2016

This is great news for call-based businesses like Esurance, which used click-to-call to increase call volume by 200% and decrease cost per acquisition by 30%. When a consumer is ready to buy with a phone in their hand, they often want to make a call. Click-to-Scroll.

Mobile 48

Mobile Conversion Design Participating Preferred 48