Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? ” They referred to the concept as “cycle of service mapping.”

Customer 130

Customer Channel Design Retention 130

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) The “build” step refers to building a minimal viable product (an MVP.) distribution channels to reach customers and offer them the value proposition. customer segments, such as users and payers or moms or teens.

Lean 120

Lean Agile Business Model Customer Development 120

Up and Running

JUNE 28, 2017

From logging onto a crowd-sourced review site or a company’s website to find feedback about clothing or electronics, or leaving reviews for other customers to reference when making a purchase decision—everyone is turning to reviews. All businesses should prioritize retention over acquisition. Consumers have countless options.

Software Review 92

Software Review eCommerce Technical Review New York City 92

YoungUpstarts

AUGUST 14, 2013

Drive Discovery : To channel serendipitous sales, drive product discovery through a fusion of the social graph (personal relations of Internet users) with the interest graph of consumers. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. Did one group see one marketing message that the other didn’t? Advocacy Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. companies that have to spend too heavily on customer acquisition). companies that have to spend too heavily on customer acquisition).

Curation 296

Curation Los Angeles Differentiation Channel 296

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. So it gives you content, multiple distribution channels, and you start building this audience.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Software By Rob

SEPTEMBER 17, 2013

I agree with David, if we are referring to VC backed startups, but bootstrappers have a very different notion of escape velocity. Channels can be smaller. Since escape velocity for a bootstrapper might mean having a few thousand customers, not a million customers, then you can focus on growth channels that have a much lower ceiling.

Hockey Stick 69

Hockey Stick Bootstrapping Cofounder Acquisition 69

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Each persona can yield it’s own map – becoming the reference point by which to base the journey. The Devil Is In The Data.

Customer 127

Customer Analytics Conversion eCommerce 127

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. Browse Articles by Tag. advertising.

Hiring 57

Hiring Metrics Search Widget 57

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

FEBRUARY 3, 2022

If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Where you’re unable to engage promptly in person, keep response rates high by using a chatbot to answer frequently asked questions and direct customers to appropriate support channels.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

AUGUST 21, 2014

They refer to these differences as “ Red Flag” Metrics (or RFMs). Finally, Groove sent the following email to two groups—their most engaged users, and a random control group—around their referral program with a month free incentive: (minus the reference to usage): image source. The Research. Why Did This Happen? The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Software By Rob

SEPTEMBER 17, 2013

I agree with David, if we are referring to VC backed startups, but bootstrappers have a very different notion of escape velocity. Channels can be smaller. Since escape velocity for a bootstrapper might mean having a few thousand customers, not a million customers, then you can focus on growth channels that have a much lower ceiling.

Hockey Stick 27

Hockey Stick Bootstrapping Cofounder Acquisition 27

Austin Startup

FEBRUARY 1, 2018

often referred to as business analytics?—?is The ability to empathize is the number one character trait of a great product manager,” Skinner told me, referring both to customers and to teammates. The ability to ask questions of data and analyze it effectively for insights?—?often is another critical product management skill.

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. extraneous SHIMMER reference spotted; you are dating yourself eric.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. One medium I’ve never made much use of personally is email. A long time ago, I used to be an anti-spam researcher.

Email 54

Email Software Review Software Campaign 54

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? They can be applied at every stage.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Earn more affection. Who is to blame? strategies). Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. You need to begin to “instrument” your customer acquisition process with analytics.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. Customer Acquisition Cost (CAC). Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. Calculating your CAC.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Duct Tape Marketing

JUNE 13, 2017

Marketing traditionally is very acquisition focused but growth hacking takes that and takes really all steps of the customer journey – increasing engagement, even revenue experiments but really running experiments across the customer journey to grow customers and ultimately revenue. Are we really just to finding good marketing?

Channel 56

Channel Metrics Acquisition Non-Compete 56

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. 20% to 30% Referring Sites. You're ready for data! Traffic Sources Report.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Your existing customers are you best source of referals – just ask. Acquisition / Lifetime Value, etc. It all depends on where you’re at. Here’s my high-level approach for startups.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 15, 2017

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Keep in mind, however, that there are other, more complicated ways content provides an ROI: Better customer retention. And knowing that information is pretty simple.

Marketing 126

Marketing Analytics Conversion SEO 126