ConversionXL

JUNE 26, 2019

While this is true for all SaaS companies, it’s especially critical for those that use their product—not traditional marketing or sales—as their growth engine. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. What is the “Triple A” sprint framework? 100) 0% Annual Churn Rate Current (e.g.

Framework 121

Framework Churn Rate Metrics Revenue 121

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Let’s look at each stage of the framework and how to use it to drive and measure growth. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. ff Venture Capital hired two full-time engineers to build out Totem.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. With that live, you’ll be able to show other smart engineers and advisors that you’re willing to take some risk and build something. Acquisition / Lifetime Value, etc. A+ engineering talent.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In digital marketing, this will most likely be through search engines and social media. Cost per acquisition (CPA). If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%). Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140