Up and Running

AUGUST 21, 2014

One of the most important things a startup can do is make sure that they are keeping track of their data. In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. All that money that you spend in pay-per-click is going to go into your customer acquisition cost.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. The topic of scaling startups is one that I enjoy thinking, living and writing about (most recently, Scaling the Chasm ).

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

AUGUST 21, 2014

Reducing churn is critical to the success of your SaaS company. David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit.

Retention 106

Retention Churn Rate Metrics Software Review 106

maplebutter.com

JANUARY 8, 2013

189 Answers To The Top Startup Questions On Your Mind. 189 Answers To The Top Startup Questions On Your Mind. Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. I love startups. Here’s my high-level approach for startups. No, I have many ideas.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. For more on gathering data and using it to assess companies, see How to Assess Startups Using Machine Learning. 2) Market . 8) Monitor .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. It’s rare that investors will invest in a company that’s all engineers, or all creative. Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

andrewchenblog.com

JANUARY 28, 2010

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) I’ve written extensively on paid user acquisition in the past, particularly the blog post: How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models.

CPA 51

CPA Retention Viral Acquisition 51

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48