ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Cost per acquisition (CPA). Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., Conversion rate per channel.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Where the acquisition stage solves problems with content, the activation stage solves them with a sample of what you can do.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churn rate was high for a service that many organizations saw as a “nice to have.” In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency.

PR 120

PR B2B Lean Audience 120

ReadWriteStart

MARCH 3, 2021

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). Most of the strategies on this list prioritize customer acquisition, and rightly so. Customer acquisition is, as intuition tells you, the most effective way to grow your company. Boost Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Up and Running

AUGUST 21, 2014

In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. In general, getting organic listings and using SEO can be the most cost effective, although in some areas it’s a tough game to be in. Peter, anybody have any questions as I go along?

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

JUNE 21, 2017

This is how this looks: Knowing which particular keyword drove a conversion can be extremely useful to filter out bad keywords, or to optimize for these keywords in your SEO plans (this is how we did it). Tracking lifetime value on other types of businesses is harder.

Marketing 98

Marketing Analytics Campaign Metrics 98