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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. Non-commerce sites tend not to go past traffic acquisition and time-on-site.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. 7 Ways that Predictive Analytics Is Transforming Ecommerce. high converting ecommerce site; 4.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. Related to eCommerce or Design (3.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

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