How to Optimize a Site Without a Clear Online Conversion
ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. Non-commerce sites tend not to go past traffic acquisition and time-on-site.
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