ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. Smaller brands have fewer users, but they’re also less loyal.

B2B 94

B2B Marketing Curation PPC 94

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

NOVEMBER 22, 2016

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. Non-commerce sites tend not to go past traffic acquisition and time-on-site. Can we influence users with our images, with our headlines, etc? Feature Image Source.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. This feedback can improve your acquisition strategies , your value proposition , and your processes on every level.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). It’s really just product engineering + optimization. Fix churn before acquisition – it will flatline growth. Personalizing when the first land for better acquisition.

Retention 48

Retention Algorithm Software Review Conversion 48