Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Agile VC

MAY 26, 2011

Online social networking is a concept still being evangelized even in Silicon Valley… Friendster is in private beta (wasn’t until Oct 2003 they received Google acquisition offer which they turned down for Kleiner/Benchmark round). Not long after the product launch we began the initial conversations with VCs for a Series A round.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. The revenue-delayed models seem to go against that risk-reduction rule.

Customer Development 228

Customer Development Web Developer Customer 228

VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate?

B2C 141

B2C Technical Review Startup Retention 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. They may tell you that the number of visitors was on target, but the conversion rate fell below the previous levels.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

VC Cafe

JULY 25, 2017

If you think about it, Messaging apps are the most viral. Source: Messaging App Usage Worldwide: eMarketer’s Updated Forecast, Leaderboard and Behavioral Analysis. Houseparty is by the team behind the Meerkat app, which was blocked from Twitter following the acquisition of Periscope. Messaging is “mostly” private.

Social Network 74

Social Network Russia Mobile Japan 74