ConversionXL

JULY 8, 2021

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. Not all conversions are directly tied to revenue. What’s our CPA?

Conversion 156

Conversion CPA Metrics Analytics 156

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Take for example, an eCommerce company. It just happens to be large, dominant and willing to share revenue with you.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. lower than the average CPA for all ad sets.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., from those clicks.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? I run a SAAS business and if you have a business where users are entering their email addresses (SAAS, ecommerce, membership etc) then Kiss Metrics is very handy (although the learning curve is pretty high).

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Notice above I only have two CPA values.

Channel 161

Channel Analytics Campaign Conversion 161