Acquisition CPA Metrics Operations 
YoungUpstarts
OCTOBER 25, 2018
Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange.
Duct Tape Marketing
FEBRUARY 10, 2022
Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Blumer CPAs. You can spend on as a risk without putting you outside of the metric.
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ConversionXL
SEPTEMBER 28, 2017
It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.
Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.
crowdSPRING Blog
APRIL 6, 2015
Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Customer Acquisition Cost. Well fourth is measurement and data analysis.
Occam's Razor
FEBRUARY 26, 2008
Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. But recently I have been learning a lot about changes to the site's acquisition strategy, we are also having trouble getting support to make the site better and execute on our multichannel strategy.
Occam's Razor
APRIL 5, 2010
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).
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