ConversionXL

JULY 10, 2014

Between this graph & the interactions with my family, I hit me that it’s not just pricing or persuasive design that influence a person’s desire to buy. For example, I once had a client that sold law office practice management software. (competitors, window-gazers, people doing research, etc).

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that have positively reviewed us on at least one third-party site. You design an A/B test where the A group sees a red button and the B group sees a blue one. Advocacy Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Software By Rob

MAY 4, 2009

A recent discussion in the Micropreneur Academy surrounded the topic of starting an online business selling physical products as opposed to software. But there are two downfalls of selling physical products compared to software: 1. Since I’ve worked on both sides of the fence I have a lot to say on the subject.

Product 35

Product Software Review RSS Software 35

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. The reviews prove it. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Google once allowed webmasters to dump a laundry list of (supposedly) relevant phrases into the source code, hidden from users. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This can result in calling a result early due to “spotting a trend” (impossible).

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Software By Rob

FEBRUARY 10, 2009

As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Coding is a highly constrained environment and, with most problems, a well-known path to success. Marketing Isn’t Coding. Marketing is Design. In design, trial and error (a.k.a.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. What level of financial commitment does buying your software require?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. However, if you have an interior design business, and it has both a blog and a store site set up under separate domains (i.e. See why we didn’t deploy the tracking code yet?).

Analytics 132

Analytics Software Review eCommerce Search 132

maplebutter.com

JANUARY 8, 2013

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). I think quick, do something, then review what I’ve learned. I’m studying design.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. One of my favorite examples of this is the design of viral loops.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Remember no acquisition is free.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" Understand why I believe that as designed the default position based model is sub-optimal.

Channel 161

Channel Analytics Campaign Conversion 161

discuss.joelonsoftware.com

NOVEMBER 1, 2010

(Not logged on) | Register | Log On Home Discuss Jobs About The Business of Software A community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software. This community works best when people use their real names. Please register for a free account.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Of course, you can also generate ideas based on every step of the funnel. It’s not a brainstorming meeting.

Framework 48

Framework Programming Metrics Engineer 48

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., Shaw, Dallas Web Design Inc ! #15- 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. That puts them in the awareness stage. It invites visitors to “Take a Tour.”.

Customer 140

Customer Marketing Social Media CPA 140