ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Acquisitions can quickly increase your market share and bring in new customers. Market development. Market development involves taking existing products into new markets.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

Both Sides of the Table

DECEMBER 3, 2009

When they promise to help you with marketing, sales, distribution, integrated product development, etc. But the venture guys don’t make the calls on what the product / business guys do. And Microsoft always convinces me that their next version of Windows won’t be slow and I get fooled every time.

Strategic Investors 279

Strategic Investors Venture Capital Due Diligence Early Stage 279

Steve Blank

JANUARY 21, 2010

Yet at their early stages, they are not small versions of larger established companies. The table below helps elucidate some of the characteristics of entrepreneurial executives by stage of the company. Scalable Startups at Adolescence. They are different in every possible way – people, culture , goals, etc. What’s Next.

Agile 120

Agile Development Team Review Leadership Merger 120

Steve Blank

NOVEMBER 2, 2009

Where is the budget for purchasing the type of product you’re selling? What’s the customer acquisition cost? Finding out whether you have a repeatable, scalable sales model is the Customer Validation step of Customer Development. Who influences a sale? Who recommends a sale? Who is the decision maker? Who is the economic buyer?

Lean 260

Lean Silicon Valley Startup RSS 260

Steve Blank

DECEMBER 8, 2015

Do we believe “startup-driven” innovation (innovation that comes from relationships with external, early-stage companies) should be part of the corporate innovation portfolio? Acquiring a growth-stage private startup can provide a faster ROI at lower risk than the acquisition of an early- stage startup.

Silicon Valley 120

Silicon Valley Acquisition Boston Early Stage 120

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60