ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Think about the touchpoints at each stage of the AARRR framework. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Much like your audience analysis report, it will ensure everyone involved in the planning, production, and distribution process is aligned. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. So most early-stage VCs have started to evaluate investment opportunities with an imaginary benchmark in mind: can this company become a $100 million opportunity?

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

View from Seed

SEPTEMBER 14, 2021

That’s a bit of a cautionary tale to VC investors today who might think it’s inevitable that the private value they are enjoying in their portfolios will certainly translate to distributions in the near future. For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. So, what does the future hold?

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

View from Seed

SEPTEMBER 14, 2021

That’s a bit of a cautionary tale to VC investors today who might think it’s inevitable that the private value they are enjoying in their portfolios will certainly translate to distributions in the near future. For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. So, what does the future hold?

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

K9 Ventures

MAY 19, 2011

In fact, I have an explicit exception for companies that rely on outsourcing, contracting, or those that have distributed teams. For now I wanted to talk about why I am so opposed to any outsourcing, contracting and distributed teams for small (< 10 person) tech startups.

Distribution 131

Distribution San Francisco Early Stage Startup 131

David Teten

JANUARY 19, 2021

The value ascribed by subsequent investors (in a secondary); buyers (acquisition); or the public markets (IPO). Seed-stage compatible: Like traditional equity VC investors, Flexible VCs accomodate early-stage investment risk within their portfolios better than a traditional RBI funder. Early liquidity.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Rob Go

SEPTEMBER 4, 2018

It occurred to me that although we mentioned our new thematic approach when we raised our last fund in 2017, we haven’t really shared a broader manifesto about how we are approaching the early stage market. It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

North America 36

North America Seed Stage Early Stage Lead Investor 36

View from Seed

SEPTEMBER 14, 2021

That’s a bit of a cautionary tale to VC investors today who might think it’s inevitable that the private value they are enjoying in their portfolios will certainly translate to distributions in the near future. For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. So, what does the future hold?

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

David Teten

JULY 25, 2017

We also have a better known brand than some of our early stage companies, so we can leverage that to help source talent. This is roughly comparable to PRNewswire’s distribution service. A more sophisticated way to do this: calculate your internal ratios , e.g., your Customer Acquisition Cost and Lifetime Value.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

Both Sides of the Table

DECEMBER 3, 2009

When they promise to help you with marketing, sales, distribution, integrated product development, etc. Plus, many acquisitions happen when you are already partnered with the company so you may have to get beyond the hurdle in point 5 before getting to this step. it sure is tempting. And they probably have every intent of helping you.

Strategic Investors 279

Strategic Investors Venture Capital Due Diligence Early Stage 279

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

SoCal CTO

MARCH 22, 2007

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. See Five Things Meme as an example.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

OCTOBER 8, 2009

This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

MAY 3, 2012

And besides, obtaining early-stage investment is no guarantee of success, either. In the business plans that I review, I often come across glaring gaps that are simply insurmountable; e.g. plans to launch new alcoholic beverages in the UK without understanding the capital costs or the power of distribution in that industry.

Entrepreneur 82

Entrepreneur Technical Review Silicon Valley Lean 82

Up and Running

JULY 22, 2019

A telling success factor for new businesses looking to make an impact in their industries is whether they can attract investment at an early stage of development. . Well Health Technologies, for instance, was able to continue expanding through a scalable acquisition model. Build your profile.

Canada 78

Canada Early Stage Valuation Finance 78

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out. Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. Eric and I will be working on others. Almost all Web startups are dominated by market risk.

Customer Development 223

Customer Development Web Developer Customer 223

Scott Edward Walker

DECEMBER 13, 2018

An acquihire is essentially the acquisition of a startup for its talent/team (rather than for its products or services). The acquirer is typically a large successful company, and the target is typically a failing early-stage startup. What is an Acquihire? What Legal Documents are Utilized? Why Then Do Founders Do Acquihires?

Founder 45

Founder Merger IP Liquidation Preference 45

The Equity Kicker

MAY 14, 2012

identifying a scalable customer acquisition channel. demonstrating profitable customer acquisition (usually by analysis of unit economics). signing distribution deals. demonstrating that signed distribution deals are working. Typical value creation milestones for technology startups include: launching a product.

Finance 118

Finance Valuation Venture Capital Dilution 118

Both Sides of the Table

JULY 10, 2010

The importance of the conference is that it assembles most of the top privately held early-to-mid-stage technology companies in the country (and some globally) as well as most VC’s, growth equity funds and corporate development departments from large industry players looking at technology acquisitions. TechCrunch.

IPO 242

IPO Venture Capital Private Placement Cofounder 242

K9 Ventures

APRIL 9, 2014

Top engineering talent today has a bimodal distribution. They can probably cobble together an initial round of funding because a) there’s a lot of money in the early stage ecosystem right now (both individual money and institutional money), and, b) they’re raising the initial round on hope (see Hope and Numbers ).

Mezzanine 134

Mezzanine Seed Stage Early Stage IPO 134

Austin Startup

AUGUST 8, 2020

Has that geographic distribution changed at all since the start of the pandemic? but I’ll be a lot more excited if the company starts playing a bigger role in the local community through partnerships, investments and acquisitions. That’ll include new VC firms, several IPOs and continued growth of the early-stage startup scene?—?not

Austin 62

Austin Minnesota Silicon Valley Entrepreneur 62

www.inc.com

SEPTEMBER 24, 2011

But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. CDW your 1-stop resource for configuration, activation & distribution. Toshiba Laptops. Get ahead.

Arizona 40

Arizona Equity Iowa Venture Capital 40

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? Because they have no presence in the market, they have to find distribution channels to bring in customers. But all things are never equal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

APRIL 8, 2010

Q lipso, an Israeli startup funded by JVP (see previous VC Cafe post ), has announced the acquisition of the assets of Veoh , a user generated video site, on the virge of its declaration of bankruptcy. According to the Wall Street Journal , the company was about to file for chapter 11 on March 19th at 5pm.

Bankruptcy 75

Bankruptcy Early Stage Merger Institutional Investors 75

ReadWriteStart

SEPTEMBER 30, 2010

To replace them, employers spend $11,500 average per healthcare employee acquisition cost (20% of the annualized salary plus hiring incentives is considered customary for acquisition cost). Distribution Channel for Product Companies. why not become a retailer of the same basket of products that he wants to distribute?

India 115

India Silicon Valley Incubator Bootstrapping 115

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). So be careful.

PR 319

PR Venture Capital Hiring Seed Capital 319

Both Sides of the Table

JUNE 18, 2010

We spent the first 45 minutes or so talking about industry trends (in this order): The history and background of True Ventures, one of my favorite early-stage VC’s (and the one with whom Om is a venture partner). Potentially limits acquisition opportunities for independent ad networks. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Hippoland

JULY 6, 2018

I think we are *on our way down* as an early stage startup hub unless we start to fix some of our problems around here. It might be doable to raise an angel / micro-seed round locally outside the Bay Area, but for the late stages, there’s still much more capital being invested in companies here. Documentation?

Silicon Valley 48

Silicon Valley San Francisco Portugal Ireland 48

Hippoland

JULY 6, 2018

I think we are *on our way down* as an early stage startup hub unless we start to fix some of our problems around here. It might be doable to raise an angel / micro-seed round locally outside the Bay Area, but for the late stages, there’s still much more capital being invested in companies here. Documentation?

Silicon Valley 48

Silicon Valley San Francisco Portugal Ireland 48

The Startup Magazine

FEBRUARY 8, 2022

Most notably, the ground-breaking development and rapid global distribution of mRNA vaccines highlighted the speed and scale of technological advances to outsmart humanity’s most dire threats. — Sajan Pillai is the CEO and Managing Partner of Season Two Ventures, an early-stage venture fund based in Southern California.

Artificial Inteligence 167

Artificial Inteligence Technical Review Global Technology 167

Startup Lessons Learned

OCTOBER 23, 2013

Nearly all of the ones who''d been successful went through a natural process of customer development—what we call the “empathy” stage—followed by a tight focus on stickiness, then virality, then paid acquisition, and finally scaling. Data-driven business is here today; it''s just not evenly distributed. That''s changing, slowly.

Analytics 167

Analytics Lean Widget Metrics 167