Hippoland

SEPTEMBER 28, 2018

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Marketing development reps were then limited to 100 accounts each and aligned with three to four sales reps to target only 400 accounts. ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. Compared to the million-dollar startup, they are operating at micro-scale. So heres the question that I pose to you - our startup helps software companies develop a scalable revenue engine in the form of software-specific hardware devices. How does that stack up?

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

NOVEMBER 3, 2021

8:53] Introduce the idea of referrals in the sales process. [9:58] Resources I mention: The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Uh, actually you can read more about it in my book, the ultimate marketing engine, but it's something I call it ecosystem balancing. Like this show? Like this show?

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

Software By Rob

OCTOBER 14, 2010

Nothing fancy here – it’s common knowledge that search engines look more favorably on a website with a “natural&# link profile, part of which involves receiving links organically over time rather than receiving a zillion of them on a single day. . #9 9 Ruben on 10.14.10 10 Chris Blunt on 10.15.10

Software Review 77

Software Review Marketing Technical Review Software 77

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48