Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. a live stream with an influencer on social media). If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Celebrity Relationships. How can you deliver domain expertise you don’t (yet) have in-house?

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Up and Running

DECEMBER 20, 2016

Gone are the days where social media marketing was merely an experimental marketing tactic. If you’re struggling to measure ROI for social media, you’re not alone. Over 60 percent of marketers identify measuring ROI as one of their top social media marketing challenges. Identify your business goals.

Social Media 60

Social Media Media Small Business Marketing 60

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? I think it used to be the social media would odd. You can spend on as a risk without putting you outside of the metric. It actually is a part of their P and L it's part of the metrics. Blumer CPAs.

CPA 74

CPA Technical Review Revenue Forecast 74

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

ConversionXL

MARCH 31, 2021

For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. Let’s say you provide creative services to paid media specialists. Lastly, you’ll want to decide how you’ll measure success. Build personal connections with podcasting.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Austin Startup

FEBRUARY 24, 2018

Both of these bodies of work and frameworks for thinking about startups fit really well for funded startups who plan to shoot the moon (launch the rocket to escape velocity and go as far and fast as possible). they don’t do the social media marketing campaigns themselves, they hire consultants and teams to do this stuff for them.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Other key questions he looks to answer: What metrics did they track to define success? from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. If you’re creating a brand people like , they’ll be happy to sing your praises on social media and in forums. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 14, 2020

The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. To merge this emotional context with the JTBD framework, use needs as filters.

SEO 159

SEO Framework SCRUM Search 159

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert.

Email 146

Email Social Media Cost Campaign 146

ConversionXL

JUNE 2, 2022

ITSMA’s ABM framework simplifies these types. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Who is following you on social media?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) So why break the rule?

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Acquisition is everything we do to attract traffic. many teams for acquisition. Two things I love a lot: 1.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. 95% of B2B buyers are not ready to buy your product right now.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. For inspiration, here are the ten most common goals according to Hootsuite research: To ensure your goals lead to real results, use a goal-setting framework like S.M.A.R.T., For every goal you set, choose the most relevant metrics to track. .

Marketing 134

Marketing Audience Social Media Algorithm 134

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Spread the word and get people talking about your stuff.

Channel 133

Channel Social Media Marketing PPC 133

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 25, 2018

Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”. A social media specialist shares the content. What is the spend on the people, software and media?

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. I want to know if they have even a simplistic understanding of how to rock social media. Now, I better understand visitor acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. By giving team members a repeatable (but flexible) framework to follow, outcomes are more consistent and teams work more efficiently, regardless of the individual members. CXL addresses this at the start of the playbook: “Bounce rate is a widely misunderstood metric.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks?

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

MARCH 10, 2021

And whether it’s your first or seventh logo, I’m now going to share the exact idea-generating framework I use to come up with client stories and catapult them into the media limelight. A 3-part framework to generating ideas the media loves. In fact, I broke it down in a 3-part framework that I call Pitch Like a PRO. .

New York 151

New York Framework Media SEO 151

Occam's Razor

JANUARY 4, 2016

They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. Combine Results / Metrics Performance. #5.

Metrics 60

Metrics Analytics eCommerce Conversion 60